Be on the lookout for some Buffalo-themed apparel in Hamburg.

According to WIVB, Buffalove has opened up its apparel shop on Camp Road in Hamburg, near Southwestwern Blvd. They had their ribbon-cutting ceremony on Thursday.

You've seen the Buffalove apparel at certain areas around Western New York, including malls but now that comes to a permanent home in the south towns.

I have my own "My city smells like Cheerios" hoodie!

See the story at WIVB.