Wegmans to dump scripted ‘W’ Logo… Thanks Walgreen’s!
What is this outrage?! No more W Cola, or Dr. W?... What is the world coming to? We are just so sue crazy. Word on the street is Wegmans must drop the W logo they have been using for some of their products because it is too similar to the Walgreen's "Flying W". I suppose I do relate the "lone W" to Wegmans more than Walgreen's. And if it "belongs" to Walgreen's then I suppose it would make marketing difficult when people think Wegmans, until they read it's a Walgreen's ad. Well, hopefully Wegmans will get creative because Dr. Wegmans doesn't flow very well!