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Was the Sheen Saga the Biggest Marketing Ploy Ever?

Charlie Sheen
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Charlie Sheen’s “WINNING” streak continues, as is exclusively reporting that CBS wants the troubled actor back on ‘Two and a Half Men’ just weeks after Warner Bros. unceremoniously fired him from the show.

Which has Jack FM wondering if all of this was just an elaborate publicity stunt to make the show the top network comedy? If Sheen returns to two-and-a half men, the ratings for the show will likely rival the series finale of M*A*S*H. Remember when actor Jaoquin Phoenix appeared to be having a drug-induced breakdown on the David Letterman show? Later we found out that it was just a publicity stunt for his mockumentary I’m Still Here.

So what if the Sheen chronicles are true? Insiders claim that a top network executive is ready to move on from Sheen’s recent erratic behavior, which included a very public fallout with show creator Chuck Lorre, in which the tiger blood-fueled Sheen referred to Lorre as a “clown” and a “turd,” among other things.

Sources also say that CBS President and CEO Les Moonves has spoken directly with Warner Bros., and that the move is contingent on whether Sheen’s relationship with Lorre can be salvaged.

Meanwhile, TMZ also reported that Sheen met with Fox executives last Thursday about various projects at the network (among them a late-night talk show).

The future of ‘Two and a Half Men’ has been in limbo since Sheen was fired by Warner Bros. on Mar. 7. (The show halted production on its current season immediately after.) There were reports that actors Rob Lowe and John Stamos were being considered as replacements, but those reports have since been denied.

[Radar Online; TMZ]

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