This Price is Right contestant tries to use a little luck to get to the showcase showdown by using his favorite number in all his bids. And Bob Barker seems oblivious to the contestants proclivity for the Sweet Mary Jane. In fact, several Price is Right Contestants have used this crazy strategy to mixed results. Dan, finally made 420 the winning number on the new version of Price is Right with Drew Carey, who actually got the reference and often joked about it on the show.