Visit Buffalo Niagara released its new branding for Buffalothis week, and wouldn’t you know it, there’s barely been any positive feedback about it.

I’ll admit, I had a teeny tiny part in the re-branding in the beginning, so I was lucky enough to get an invite to the unveiling on Tuesday. I sat in a room, taking in the new campaign for the first time. Call me a loser, but I got misty-eyed when watching it come to life. I loved what I saw. It made me so proud – not of the minuscule part I played, but of my city.