Nike stepped up to the Beatles, Dr. Pepper fizzed over KISS, Nissan used their Kung-Fu grip to grab Van Halen  and now KIA has Mötley Crüe fired up over the new Optima! Be on the look out for the new commercial airing during the Superbowl where every second of air time costs $116,000. Did I mention Adriana Lima is in a swimsuit?