‘Run to the Hills’ to Grab New ‘Trooper’ Beer by Iron Maiden
Not only do heavy metal legends Iron Maiden have one of the most loyal and rabid fan bases of anyone else in the music, or fencing, community they’ll soon have possibly one of the drunkest. That’s because the band recently announced a new partnership with Robinson’s Brewery to begin immediate production on a beer that they have appropriately deemed ‘Trooper.’
Iron Maiden vocalist Bruce Dickinson says he played an integral role in developing the beer with the brewmasters at Robinson’s, which is reportedly a traditional ale with the Number of the Beast ranking in at a modest ABV of 4.7%, according to a press release issued by the band.
“I’m a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer.” said Dickinson. “I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavor and texture that is Trooper. I love it.”
Incidentally, Maiden’s new brew features the band’s over-three-decades iconic “Eddie” character on the label; a symbol that has become synonymous with the Iron Maiden name and a representation of their historical success; selling nearly 90 million records and becoming one of the most influential musical groups in the world.
Oliver Robinson, Managing Director of the brewery says that his company is interested in building a long-term partnership with the band in regards to the production of Trooper, whereas other breweries may have just been in it for the novelty.
“Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans – and they have an important part to play in our customer base.” he said. This partnership works for both of us. Music and beer are great treats for the senses in their own right, but the combination is very powerful. Authentic collaborations such as this are invaluable not only to our company but to the industry as a whole, because it shows that the world of real ale is more than just manufacturing, it is liquid artistry by the people who brew it – and for the people who drink it.”
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