In 1973, the members of Led Zeppelin were looking for a band to launch their imprint label Swan Song.

Having known Paul Rodgers for years, Jimmy Page asked him if he had any interest in being the first to record on their surefire-hit label.

Paul said yes, but only one problem: He didn't have a band.

A few months later, after some phone calls and big money deals with Zeppelin management, Bad Company was formed, and the rest is history.

Sometimes, it take a Paul to turn the (Jimmy) Page.

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